The definition of “Polska Wódka” clearly states that “Polska Wódka” may be produced only “from ethyl alcohol of agricultural origin obtained from rye, wheat, barley, oats or triticale, or potatoes, grown on the territory of the Republic of Poland, where all production stages take place on territory of the Republic of Poland and which may be matured in order to give it specific organoleptic qualities’. ‘Polska Wódka’ is listed in the Register of Protected Geographical Indications (PGI) due to its particular quality and reputation resulting from its ‘geographical environment’ (i.e. soil, sunlight, water and climate), which includes two key determinants of the quality and taste of the final product. Currently, Poland is the largest producer of vodka in the European Union, and we are fourth in the world. However, Polish Vodka is not only an export product, but also an element of image building. After all, Polish vodka was drunk by the participants of the first Concord flight in 1969. She was present at the Oscars and MTV Awards. Polish vodka was also drunk by James Bond himself. Thanks to this type of promotion, Polska Wódka as a brand and as a name gained worldwide recognition. Of course, we do not have to add that all vodkas from Koneser’s offer meet the definition and are Polish Vodka in every sense of the word.